Our strategy defines how Liying delivers long-term value, sustainable growth, and reliable outcomes for our customers and partners. It guides our actions to strengthen our core business while continuously improving service capability, operational efficiency, and market reach.
Central to our strategy is a focus on high-quality coated steel products, supply-chain integration, service innovation, and the development of a professional, responsible, and collaborative workforce. Through disciplined execution, we aim to enhance customer experience while maintaining stability and competitiveness in a changing industry environment.
We are transforming our business to achieve higher service efficiency, stronger customer engagement, and improved operational performance, while building the capabilities required for the future of the steel industry. Our transformation priorities include:
Digital integration: Enhancing order management, production tracking, and customer coordination through integrated information systems
Supply-chain optimisation: Strengthening resource allocation, logistics efficiency, and delivery reliability across the value chain
Sustainable development: Supporting environmentally responsible steel applications and promoting efficient use of coated steel products
We are expanding our coated steel product portfolio and service capabilities to deliver stable and sustainable growth. Across our business, we are:
Deepening partnerships with leading domestic steel mills, including Baosteel and Masteel, to secure high-quality and stable supply
Expanding nationwide market coverage, leveraging our location in Shanghai to better serve customers across key regions in China
Growing value-added services, including processing, customization, and technical support, to better meet evolving customer needs
Through consistent execution of this strategy, Liying aims to remain a trusted coated steel partner, delivering dependable products, professional services, and long-term value to the markets we serve.
