About Li Ying
Liying has been focusing on the sales of Baosteel color coated coils for more than ten years and has long-term cooperation with domestic steel structure enterprises and home appliance enterprises
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Founded in 2006, Shanghai Liying Industrial Co., Ltd. is a professional steel trading and service company in China, with a strong focus on high-end coated steel products. Deeply engaged in the coated steel segment for over a decade, Liying specializes in color-coated coils, galvanized steel, Al-Zn coated steel, and zinc-aluminum-magnesium products, providing integrated solutions across steel trading, processing, logistics, and technical services.

As an authorized agent of leading domestic steelmakers, including Baosteel (Shanghai, Huangshi, Qingshan, Meishan) and Masteel, Liying operates a nationwide service network with offices across East, Central, and Northwest China. The company supports more than 5,000 customers with 24-hour technical service and maintains long-term partnerships with steel structure and home appliance manufacturers.

Guided by a commitment to quality, reliability, and customer value, Liying continues to strengthen its service capabilities, deepen industry collaboration, and contribute to the sustainable development of China’s coated steel market by delivering dependable products and professional services.







Products & Market Position

Liying’s main products include color-coated coils from leading steel mills such as Baosteel (Shanghai, Qingshan, Huangshi, Meishan), Masteel, United Steel, and BHP (BOSIG). Our product portfolio also covers galvanized, Al-Zn coated, Zn-Al-Mg coated, cold-rolled, and hot-rolled steel products.

With long-term expertise in coated steel, Liying has established strong competitiveness in color-coated coils, Al-Zn coated steel, and galvanized products, particularly those from Baosteel and Masteel. The company has built a nationwide market presence and maintains stable, long-term partnerships with a broad base of domestic customers.


Strategy & Services

Liying adheres to a professional development strategy guided by the principle of “comprehensive capability and consistent quality.” Our core focus is delivering reliable, high-quality products while continuously optimizing costs for our customers. Through effective price management and stable resource allocation, the company has secured clear advantages in both supply reliability and cost control.

Supported by a mature steel logistics network, Liying provides road, rail, and waterway transportation, ensuring safe, timely, and accurate delivery. We also cooperate with professional metal processing facilities to offer value-added services, including leveling, slitting, semi-finished processing, punching, and film coating, tailored to customer requirements.


People & Culture

At Liying, we believe that people are the foundation of sustainable growth. We foster a culture of trust, collaboration, and responsibility, encouraging employees to think proactively and grow alongside the company. By continuously improving working conditions, systems, and development opportunities, we aim to build a capable, dedicated, and resilient team that can adapt to market changes and support long-term business success.